MELBOURNE

Presented by F5 Collective, La Femme is a curated retail experience spotlighting the next generation of women-owned brands. This immersive activation blends commerce and culture, inviting attendees to explore story-led spaces designed to inspire and connect.

F5 Collective is a financial engine built for women in business—merging capital, commerce and community to fund and fuel women-owned brands from startup to scale. La Femme brings this mission to life, showcasing breakout founders across fashion, beauty, wellness, lifestyle and more.

Each brand is presented through tactile, sensory-driven displays, with QR-to-shop functionality linking physical discovery to digital access. The experience is complemented by a curated coffee cart and limited-batch madeleines from Melbourne cult favourite, Madeleine de Proust.

Attendees will also be among the first to preview F5 Collective’s capital-meets-commerce ecosystem—built by women, for women.

This affiliate event is hosted by F5 Collective. WIN is proud to support initiatives that elevate women-led innovation and entrepreneurship.

Tickets are available via the button below, which will open the external booking site.

Thursday 13 November, 9am-5pm
Little Collins St, Melbourne